Foundation Transportation is a luxury transportation brand that provides services to business people, companies & event goers.
Their vision is to take the guess work out of transportation so their clientele can take care of the things that matters the most.
To support the growth of the company, Foundation’s website needed new structure to improve the buying experience.
The client and I worked together to build a new website from scratch, while automating their processes, a little bit at a time.
UX - The Sitemap
A Simplier Flow
To understand the site’s structure from a big picture point of view, we needed to create a sitemap. This allows us to see what pages will be on the website.
UX - The Wireframes
Designing the Foundation
We dug deeper into each page and constructed wireframes to show how each page will be laid out.
Web Design - Visual Design
Applying the Brand
Once the foundation was set, we went ahead and started branding the wireframes and applying fine touches to enhance the experience.
Building the Foundation
Software: VIsual Studio Code, Git, Middleman
We built the website using Middleman front end development tool. We used Middleman to keep the site fast and light. We also want to be able to scale in the future, such as adding a Content Management System.