Foundation Transportation

Website Redesign & Design System Build

Vertical

Hospitality

Year

2018-2019

My Role

Digital Strategy

Web Design

Graphic Design

Web Development

Foundation Transportation Homepage

Introduction

Foundation Transportation is a luxury transportation brand that provides services to business people, companies & event goers.

Their vision is to take the guess work out of transportation so their clientele can take care of the things that matters the most.

Discovery

The Challenge

To support the growth of the company, Foundation’s website needed new structure to improve the buying experience.

Discovery

The Solution

The client and I worked together to build a new website from scratch, while automating their processes, a little bit at a time.

Foundation Transportation Homepage
Foundation Transportation Homepage
Foundation Transportation Homepage

UX - The Sitemap

A Simplier Flow

Software: Figma

To understand the site’s structure from a big picture point of view, we needed to create a sitemap. This allows us to see what pages will be on the website.

Foundation Transportation Sitemap

UX - The Wireframes

Designing the Foundation

Software: Figma

We dug deeper into each page and constructed wireframes to show how each page will be laid out.

Foundation Transportation Homepage
Foundation Transportation Homepage

Web Design - Visual Design

Applying the Brand

Software: Figma

Once the foundation was set, we went ahead and started branding the wireframes and applying fine touches to enhance the experience.

Foundation Transportation Homepage
Foundation Transportation Homepage

Web Development

Building the Foundation

Software: VIsual Studio Code, Git, Middleman

We built the website using Middleman front end development tool. We used Middleman to keep the site fast and light. We also want to be able to scale in the future, such as adding a Content Management System.

Foundation Transportation Homepage

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